Digital audio is the result of sound reproduction, using pulse-code modulation and digital signals. This includes analog-to-digital conversion (ADC), digital-to-analog conversion (DAC), storage, and transmission.
Digitalization of music is causing threats in economical and cultural aspects and the contributing to globalization in the issue. Digital technologies have become a major attraction for an improved social life and also in the communication and technology arena. Digital technologies have also become one of the most sorts after technology of music among the world population and any other sector in the world today.
"All too often technology facilitates laziness, blunts sensibilities and distracts people into a futile and sterile quest after perfection." Rikky Rooksby
The music industry recognizes the value of two distinct disciplines,
1- writing a great song
2- 2- making a great record
It’s ironic that digital has slowed the creative process by offering so many additional possibilities. He who commands these technologies is empowered creatively.
A good music technology can be characterized as that which facilitates creativity by freeing the music maker from uncreative tasks and suggests and allows additional ways of creating .However, it may also impose new limitations that demand and inspire the application of creative solutions. Undoubtedly the implementation of new technology is widening the gap between the recording and live performance of a composition and redefining the roles of producer and engineer.
The music industry is estimated to be worth 35 billion US dollars in the whole world this is according to IFPI (2004). Music is playing a significant Role in lives of many people; they frequently spend quite a lot of hours per day listening to recorded music. A variation in the manner music is listened to, is most likely to have an effect on many people.
Music sales over time
First let us examine global sales of recorded music in diverse formats between the year1991 and 2003. The combined market was comparatively even from 1991 to1999 (increase in CDs compensating reduction in other recording formats) however the industry has witnessed a sharp reduction starting from the year, 2000 in terms of units and also dollar amounts. Thus, it is certainly tempting for one to attribute the CD sales decline to the accessibility of free music files found on the internet. Apparently, recorded music sales showed stabilization through the second part of 2003, after a decrease of as up to 12% and sales started to show an increase in the last quarter of 2003 to attain an annual fall of 6%. The creation of new file formats for example DVD audio VCD and Super Audio CD is evidently assisting the industry.
Globalization and music
Globalization can be defined as international integration; it could be described further as a process through which the citizens of the world are integrated into one society. This process combines economic, socio-cultural, technological, and political aspects. Globalization involves the interaction of people from different cultures, societies, and diverse background. The present globalization effects such as free trade and fast flow of information has presented different challenges to the music industry, apart from increasing the flow of music across countries it has technology has made it possible more people to be able to access music in different formats.
Conclusion
Digital technology has made it possible for people to be able to download music freely from the internet, another artifact. Today record companies make claims that increasing internet music piracy could lead to the collapse of the industry. However, music has continued to play important role in globalization through the creation of music culture which has continued to integrate people around the world. The industry players have realized that they cannot control piracy and have thus began to offer licenses and rights to competitors in order to allow these companies offer their music to people who through the internet. Nonetheless, digital technology has created many opportunities for the industry and the consumers. Hence we can conclude that, the technological artifacts are rising in the current world and after a certain period of time seems supplement each other at the economic perspective.
A.PRAVEEN KUMAR,
CH09B003
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